The 2005 Spotlight Awards Print, Video & Web Communications Competition drew an unprecedented number of submissions representing a broad range of industries and organizational sizes. More than 850 entries were received, so competition was exceptionally tough.

Communications materials were judged in peer-level competitions, which are described in the classes below.  To view the winners for each competition, simply click on the class name.  A winners' gallery profile is available for winning annual reports whose entry form indicated participation.

Competition-Wide, Quality-Specific Winners   Platinum National Geographic Channel  Lundwall Communications, Inc. National Geographic Channel Launch Kit Gold Cox Enterprises, Inc.  Xchange - Best of Cox Silver BASF - The Chemical Company  Great Jones Production, New York “The Making of Success, BASF's Corporate Image Film” Bronze Cognis  XEO creative communication Cognis SynLubes Technology Brochure: Liquid Power   Platinum Korea Electric Power Corporation  AHN Graphics KEPCO 2005 Annual Report Gold Sony Electronics, Inc.  BGT Partners Sony Electronics 2005 Virtual Press Site Silver Autobytel, Inc.  Ruder Finn, Inc. Autobytel By-Lined Article Bronze WestEd  WestEd Web Site   Platinum Jewish Federation of Palm Beach County  “Living Generously Does a World of Good” Gold American Red Cross Blood Services of Southern California  The Southern California Journal of Blood Silver Lockheed Martin Corp.  “Delivering Performance Through Innovation” Marketing CD Bronze Providence Health System  “One Ministry Committed to Excellence”   Platinum Henkel KGaA  Henkel's Corporate Image Film: “inMotion” Gold Providence Health System  Providence Together Magazine Silver United States Environmental Protection Agency  ERG, Inc. Smoke-Free Home Pledge Campaign Bronze Henkel KGaA  Henkel's Calendar System 2005   Platinum Henkel KGaA  Henkel's Corporate Songs - “We Together” Gold International Channel Networks  Lundwall Communications, Inc. International Channel Asia Street DVD Silver Sprint Nextel Corp.  Motorola i836 from Nextel Media Kit Mailer Bronze Delaware North Companies - Boston  Naming Rights PR Campaign   Platinum Under Armour  Warschawski Public Relations Under Armour Commercial Series Gold John Hancock Financial  “It Starts Here” Silver Chick-fil-A  Cohn, Overstreet & Parrish www.truettcathy.com Bronze Penford Food Ingredients  Lundwall Communications, Inc. Penford Foods Re-Brand   Platinum Salt River Project  SRP 2005 Annual Report - “A Watershed Year” Gold Cox Enterprises, Inc.  Xchange - New Horizons Silver OneAmerica  Premier Proposal Bronze Foothill Independent Bank  “Superbankability”   Competition Class Winners PRINT Up to $10 Million $10 Million - $100 Million $100 Million - $1 Billion $1+ Billion Advertisement / Ad Series Full Results Full Results Annual Report Full Results* Full Results 1,000+ Employees 10,000+ Employees 1,000 - 10,000 Employees Up to 1,000 Employees* Article / Article Series Full Results Book / Booklet Full Results Brochure Full Results Full Results Full Results Calendar Full Results Event Invitation and/or Program Full Results Magazine / Newsletter Full Results Full Results Full Results Full Results Mailer Full Results Presentation / Speech / Backgrounder / Paper Full Results Press / News Release Full Results Press / Media Kit  / Guide / Toolkit Full Results VIDEO Up to $10 Million $10 Million - $100 Million $100 Million - $1 Billion $1+ Billion Commercial / Ad / PSA Full Results Organizational Video Full Results 10,000+ Employees Up to 10,000 Employees Product / Service Video Full Results Testimonial / Case Study Full Results WEB Up to $10 Million $10 Million - $100 Million $100 Million - $1 Billion $1+ Billion Newsletter / Magazine / E-mail-Based Feature Full Results Multimedia / Interactive Full Results Web / Intranet Site Full Results Full Results Full Results Full Results OTHER Up to $10 Million $10 Million - $100 Million $100 Million - $1 Billion $1+ Billion CD-ROM Full Results Multi-Format Comms. Materials Full Results Unique Comms. Elements Full Results   Up to $10 Million $10 Million - $100 Million $100 Million - $1 Billion $1+ Billion

HOW THE COMPETITION WAS JUDGED

INTRODUCTION

The competition was judged by a field of communications professionals affiliated with LACP.  Their expertise spans a broad spectrum of PR functions ranging from corporate, executive, and internal communications for Fortune 500 organizations to product, service, and non-profit publicity expertise.  Judges are screened to ensure that there are no conflicts of interest.

COMPETITION CLASSES

Award results are based on the judging of submissions within peer-level competition classes.  Competition classes are established to create the most level playing field possible between entries.  They are determined according to company size, annual revenue, and other pertinent factors included on the entry form.

SCORING

Scoring is derived according to a proprietary judging system developed by LACP, which assigns point values to various criteria of an entry. The Competition Scorecard provides further details on these criteria as well as the scores earned. A composite score, based on a 100-point scale, is then determined by summing the results of all judging criteria.

Narrative descriptions can be correlated to an entry’s scores according to the following chart:

The entry with the highest total score within its competition class is presented with the Platinum Award.  The entries with the second-, third-, and fourth-highest total scores within their competition class garner the Gold, Silver, and Bronze Awards, respectively.  In the event of a tie, multiple awards are distributed per award level.

Honorable Mentions are earned by entries not scoring within the top four award levels of any given competition class but achieving a minimum score of 85.

TOP 100

Top 100 awards are given to the highest-scoring entries regardless of competition class. Ties are broken by weighting various judging criteria according to overall importance.

LEGAL NOTICE
Fortune 500 and Fortune 1000 are registered trademarks of Fortune Magazine.

NOTES
* These two categories are linked as one.