home | help | email  


Member Login
Call for Entries
FREE: Subscribe
Award Programs
Resource Catalog
PR Tools 2006
2006 Gift Guide
Evaluations
Membership Info
Research Reports
Business Library
Support and Q&A
Client List
Principal's Blog
About LACP
Contact Us




Return to the competition
home page
.

   



Project Highlights:
View Competition Class Performance
 
Company/Agency Name: McKesson /
Scott Public Relations
Company/Agency Web Site: www.mckesson.com  /  www.scottpublicrelations.com
Company Ticker Symbol: MCK
Annual Revenue: $1+ Billion
Employee Base: Not Disclosed
Project Name: McKesson “Health Across America” Tour
Competition Category: Community Relations: Corporate/For-Profit
Award Garnered: Honors
   

Judging Results

First Impression:

17

 out of 20
Communications Goal(s) Clarity:

9

 out of 10
Target Audience Definition:

9

 out of 10
Key Messaging:

9

 out of 10
Campaign Execution:

16

 out of 20
Campaign Results:

28

 out of 30
Total Score:

88

 out of 100


Copyright 2001-2006 - League of American Communications Professionals LLC - All Rights Reserved

  Member Login ] Call for Entries ] FREE: Subscribe ] Award Programs ] Resource Catalog ] PR Tools 2006 ] 2006 Gift Guide ] Evaluations ] Membership Info ] Research Reports ] Business Library ] Support and Q&A ] Client List ] Principal's Blog ] About LACP ] Contact Us ]