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View thumbnails of award-winning entries participating in LACP's Winners' Gallery



Visit the complete list of the Top 50 Employee Comms. Publications of 2005.

 

 2005 Inspire Awards Competition Winners
New: View a Map of 2005 Inspire Awards Entries

The 2005 Inspire Awards Employee Communications Competition drew an unprecedented number of submissions representing a broad range of industries and organizational sizes. More than 375 entries were received, so competition was exceptionally tough.

Communications campaigns were judged in peer-level competitions, which are described in the classes below.  To view the winners for each competition, simply click on the class name.  A winners' gallery profile is available for winning annual reports whose entry form indicated participation.

Flag Key Fortune 500® Fortune 1000®
Belgium Bermuda Canada Czech
Republic
France Germany India Indonesia Israel Japan Korea Mexico New
Zealand
Norway Poland Romania Spain Switzerland Turkey UK USA

FULL RESULTS

Competition-Wide, Quality-Specific Winners


 

Platinum

Cox Enterprises, Inc.


Cox Xchange


 

Platinum

Sony Electronics


Insight


 

Platinum




 

Gemstar - TV Guide


Sync


 

Platinum

Avnet, Inc.


Fifty Years of Making History


 

Platinum

Holt Renfrew Canada

muse


 

Platinum

Toyota Motor Sales


Driver's Seat


 

Platinum

Bombardier Recreational Products


Recreation

 
 

Competition Class Winners

PRINT-BASED PUBLICATIONS Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion

Weekly -
Semi-Monthly

Full Results
Monthly* Full Results Full Results
Bi-Monthly* Full Results Full Results
Quarterly* Full Results Full Results
Annually /
Semi-Annually / 3x/Year
Full Results
Special / Various / One-Time Series Full Results
  Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion
   
ELECTRONICALLY-BASED PUBLICATIONS Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion
Daily / Weekly

Full Results

Monthly -
Quarterly & Special
Full Results
  Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion

NOTES
* Monthly is defined as 9-13 issues per year.  Bi-Monthly is defined as 5-8 issues per year. Quarterly is defined as 4 issues per year.

HOW THE COMPETITION WAS JUDGED

Introduction Competition Classes Scoring Top 50

INTRODUCTION

The competition was judged by a field of communications professionals affiliated with LACP.  Their expertise spans a broad spectrum of PR functions ranging from corporate, executive, and internal communications for Fortune 500 organizations to product, service, and non-profit publicity expertise.  Judges are screened to ensure that there are no conflicts of interest.

COMPETITION CLASSES

Award results are based on the judging of submissions within peer-level competition classes.  Competition classes are established to create the most level playing field possible between entries.  They are determined according to company size, annual revenue, and other pertinent factors included on the entry form.

SCORING

Scoring is derived according to a proprietary judging system developed by LACP, which assigns point values to various criteria of an entry. The Competition Scorecard provides further details on these criteria as well as the scores earned. A composite score, based on a 100-point scale, is then determined by summing the results of all judging criteria.

Narrative descriptions can be correlated to an entry’s scores according to the following chart:

Point Scale

 


0-10


0-20


0-30

0-100
(Total Score)


Narrative Description

10

19-20

28-30

91-100

Superb – Among the Very Best Judged

9

17-18

25-27

81-90

Excellent – Outstanding, Strong Performance

8

15-16

22-24

71-80

Very Good – Positive Feedback from Judging Staff

7

13-14

19-21

61-70

Good – Acceptable with Room to Improve

6

11-12

16-18

51-60

Fair – Good Qualities But Problems as Well

5

9-10

13-15

41-50

Mediocre – Weaknesses Dampen Efforts

0-4

0-8

0-12

0-40

Poor – Re-Evaluation Strongly Recommended

The entry with the highest total score within its competition class is presented with the Platinum Award.  The entries with the second-, third-, and fourth-highest total scores within their competition class garner the Gold, Silver, and Bronze Awards, respectively.  In the event of a tie, multiple awards are distributed per award level.

Honorable Mentions are earned by entries not scoring within the top four award levels of any given competition class but achieving a minimum score of 85.

Top 50

Top 50 awards are given to the highest-scoring entries regardless of competition class. Ties are broken by weighting various judging criteria according to overall importance.

LEGAL NOTICE
Fortune 500 and Fortune 1000 are registered trademarks of Fortune Magazine.

Top 50 Employee
 Pubs. of 2005

1. Cox Enterprises, Inc.
2. Avnet, Inc.
3. Sony Electronics
4. Toyota Motor Sales
5. Holt Renfrew Canada
6. Bombardier Recreational Products
7. The First American Corporation /
Ervin Bell Marketing Comms
8. Pearson Education
9. Travel Centers of America /
Parthenon Publishing
10. SAP AG
11. Henkel KGaA
12. BASF AG
13. The Mitre Corporation
14. Teekay Shipping
15. KPMG LLP
16. Gemstar - TV Guide
17. Wells Fargo /
Standard & Poors
18. Nemours /
On Ideas
19. Henkel KGaA
20. Publix Super Markets
21. American Red Cross Blood Services, West Division
22. IASIS /
Parthenon Publishing
23. Ameristar Casinos, Inc.
24. MetLife Auto & Home
25. Spheris /
Parthenon Publishing
26. Primacy Relocation /
Inferno, llc.
27. Smith & Nephew /
Inferno, llc.
28. AIM Trimark
29. Time Warner
30. Blank Rome LLP
31. Rent-A-Center
32. Northeast Utilities
33. Fairmont Hotels & Resorts
34. Global Crossing
35. Costco Wholesale
36. VSP
37. Mobifon SA
38. Catholic Healthcare West /
Fleishman-Hillard
39. WEA Trust /
HOPE Health
40. Yamaha Motor Corporation USA
41. North Broward Hospital District
42. Saint Mary's Health Care
43. Pepco Holdings, Inc.
44. Goodwill Industries International
45. EMC Corporation
46. El Paso Corporation
47. Sports Authority
48. Sherman-Dixie /
Parthenon Publishing
49. Mobifon SA
50. Entegris, Inc.

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