Platinum Interdynamic SA, DMC/PCO “The Finest Hotels of the World - The Best of Greece” Gold Recording for the Blind & Dyslexic Pequod Communications RFB&D's “Learning Through Listening” Teacher's Guide Silver Infonet Pondel Wilkinson Infonet Investor Relations Program Bronze VCA Antech Agnes Huff Communications Group “A Winning Year” Annual Report	Platinum Duke University Health System Pikaboo Design Dukehealth.org Web Site Gold Diabetes Research Institute Foundation “Turning Hope into Reality” CD-ROM Silver LumenVox LumenVox's Speech Brochure Bronze WestEd WestEd Web Site	Platinum WestEd WestEd Resources: Products & Services Gold WestEd WestEd 2003 Annual Report Silver Broadcom Corporation “Broadcom in Your Life” Module Bronze Rock-Tenn Company RKT/RTS On-Boarding CD
Platinum Office Depot, Inc. The JKG Group 2004 Corporate Social Responsibility Report Gold Witness Systems Witness Systems 2003 Annual Report Silver Office Depot, Inc. The JKG Group Office Depot WYN2K Bronze AVAYA, Inc. AVAYA Ad Series	Platinum Yellow Pages Group G Branding & Design 2003 Annual Report Gold Texas Association Against Sexual Assault Weber Shandwick TAASA Promotional Program Silver World Gold Council CFP Group LTD www.goldinspirations.com Web Site Bronze Cox Enterprises, Inc. Creative Digital Group Jim Kennedy Tribute Video	Platinum CN 2003 Annual Report Gold Providence Health System - Oregon “A Day in the Life…” Providence Health System Silver Alliance Data Systems Financial Dynamics 2003 Annual Report Bronze Cox Enterprises, Inc. Cox Publishing Solutions Xchange Magazine

HOW THE COMPETITION WAS JUDGED

INTRODUCTION

The competition was judged by a field of communications professionals affiliated with LACP.  Their expertise spans a broad spectrum of PR functions ranging from corporate, executive, and internal communications for Fortune 500 organizations to product, service, and non-profit publicity expertise.  Judges are screened to ensure that there are no conflicts of interest.

COMPETITION CLASSES

Award results are based on the judging of submissions within peer-level competition classes.  Competition classes are established to create the most level playing field possible between entries.  They are determined according to company size, annual revenue, and other pertinent factors included on the entry form.

SCORING

Scoring is derived according to a proprietary judging system developed by LACP, which assigns point values to various criteria of an entry. The Competition Scorecard provides further details on these criteria as well as the scores earned. A composite score, based on a 100-point scale, is then determined by summing the results of all judging criteria.

Narrative descriptions can be correlated to an entry’s scores according to the following chart:

The entry with the highest total score within its competition class is presented with the Platinum Award.  The entries with the second-, third-, and fourth-highest total scores within their competition class garner the Gold, Silver, and Bronze Awards, respectively.  In the event of a tie, multiple awards are distributed per award level.

Honors are earned by entries not scoring within the top four award levels of any given competition class but achieving a minimum score of 80.

TOP 100

Top 100 awards are given to the highest-scoring entries regardless of competition class. Ties are broken by weighting various judging criteria according to overall importance.