Commercials/PSAs Product Campaign Videos All Companies Platinum EDA Consortium Gold Novo Nordisk Silver Goodwill Industries Bronze Goodwill Industries Platinum BAE Systems North America Gold Greenough Communications Silver Road Show Media     Organizational/Corporate Videos Special-Purpose Videos Up to $100 Million - and - Up to 1,000 Employees Platinum Vastera, Inc. Gold Unica Corporation Silver S.C. Bar Foundation Bronze Ruder Finn Platinum Pacific Visions Communications Gold Travis County Children's Advocacy Center Silver RFB&D SPF Post Bronze Advanced Financial Solutions $100 Million - $1 Billion - or - 1,000 - 10,000 Employees Platinum J.D. Power and Associates Gold Assante Corpora LMS Silver Weizmann Institute of Science Bronze Holland Community Hospital Platinum Oncor Gold   General Physics Oncor Silver Sacramento County Public Works Agency Bronze Gentiva Health Services Honorable Mention Hill & Knowlton   More than $1 Billion - and - More than 10,000 Employees Platinum Adecco Gold Mountain View Productions Silver Goodwill Industries KPMG Consulting Mountain View Productions   Bronze Intel Corporation Honorable Mention Goodwill Industries Office Depot   Platinum Intel Corporation Gold Office Depot Silver Office Depot Bronze Novo Nordisk Honorable Mention JKG Publishing Kaiser Permanente Inmedya Productions Office Depot

HOW THE COMPETITION IS JUDGED

INTRODUCTION

Nearly 80 man-hours were dedicated to judging the 100+ entries received for this year's Organizational Video competition.  The field of competition was as competitive as it was diversified:  Entries came from organizations in the top 100 of the Fortune 500 to non-profits aiding individual communities, and sectors represented in the competition ranged from healthcare, technology, and utilities to financial services, chemicals, and charitable foundations.

The competition was judged by a field of communications professionals affiliated with LACP.  Their expertise spans a broad spectrum, ranging from development work on a number of Fortune 500 videos for nearly a decade to fulfilling the communications needs of small business.  Judges were screened to ensure that no conflicts-of-interest would develop during the competition.

OVERALL

The core of competition is centered on the judging of the overall video within its select category.  Categories were primarily determined according to company size and annual revenue as indicated by the completed entry forms. 

SCORING

Scoring is based according to a proprietary judging system developed by LACP which assigns point values to various criteria describing an video. Sample criteria include first impression, cinematography, narrative, and post production, among many others. A composite score is derived by summing the point values of the criteria and is based on a 100-point scale.  The video with the highest score within a category is awarded the Platinum Award.  The entries with the second-, third-, and fourth-highest scores within a category are garnered with the Gold, Silver, and Bronze Awards, respectively.  In the event of a tie, multiple awards are distributed per award level.

Honorable Mentions are provided to entries not scoring within the top four positions of a given category but who achieve a minimum score of 75.