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Top Winners:
Supplemental Categories |
HOW THE COMPETITION WAS JUDGED
INTRODUCTION
The competition was judged by a field of communications
professionals affiliated with LACP. Their expertise spans a broad
spectrum of PR functions, ranging from corporate, executive, and
internal communications for Fortune 500 organizations to product,
service, and non-profit publicity expertise. Judges are screened to
ensure that there are no conflicts of interest.
COMPETITION CLASSES
Award results are based on the judging of submissions within
peer-level competition classes. Competition classes are established
to create the most level playing field possible between entries.
They are determined according to company size, annual revenue, and
other factors included on the entry form.
SCORING
Scoring is derived according to a proprietary judging system
developed by LACP, which assigns point values to various criteria of
an entry. The Competition Scorecard (enclosed) provides further
details on these criteria as well as the scores earned. A composite
score, based on a 100-point scale, is then determined by summing the
results of all judging criteria.
Narrative descriptions can be correlated to an entry’s scores
according to the following chart:
|
Point Scale |
|
|
0-10 |
0-20 |
0-30 |
0-100
(Total Score) |
Narrative Description |
|
10 |
19-20 |
28-30 |
91-100 |
Outstanding –
Among the Best Ever |
|
9 |
17-18 |
25-27 |
81-90 |
Excellent –
Among the Competition’s Best |
|
8 |
15-16 |
22-24 |
71-80 |
Very Good –
Extraordinary Performance |
|
7 |
13-14 |
19-21 |
61-70 |
Good – Strong
Performance |
|
6 |
11-12 |
16-18 |
51-60 |
Slightly Above
Average |
|
5 |
9-10 |
13-15 |
41-50 |
Average |
|
0-4 |
0-8 |
0-12 |
0-40 |
N/A |
The entry with the highest total score within its competition
class is presented with the Platinum Award. The entries with the
second-, third-, and fourth-highest total scores within their
competition class garner the Gold, Silver, and Bronze Awards,
respectively. In the event of a tie, multiple awards are distributed
per award level.
Honorable Mentions are earned by entries not scoring within the
top four award levels of any given competition class but achieve a
minimum score of 75.
TOP 50
Top 50 awards are given to the highest-scoring entries regardless of
competition class. Ties are broken by weighting various judging
criteria according to overall importance. |
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Top 50 Employee Publications
of 2002
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