Entry Highlights:
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Company/Agency Name:	Yum! Brands, Inc.  / Yum! Creative Services
Company Web Site:	www.yum.com
Company Ticker Symbol:	YUM
Project Name:	The Yum! Brands 2011 Annual Customer Mania Report
Competition Category:	Web/E-Mail: Annual Report
Annual Revenue:	$1+ billion
Employee Base:	10,000+ Employees
Award Garnered:	Gold
Judging Results
First Impression:	29  out of 30
Overall Narrative:	9  out of 10
Overall Visual Design:	10  out of 10
Creativity:	20  out of 20
Message Clarity:	20  out of 20
Perceived Relevance:	10  out of 10
Total Score:	98  out of 100