LACP 2011 Spotlight Awards Global Communications Competition

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2011 Spotlight Awards Global Communications Competition

Entry Highlights:
View Competition Class Performance

Company Name: Akbank T.A.Ş.
Company Web Site: www.akbank.com
Project Name: The Akbank "Send Money" Commercial
Competition Category: Video/Audio: Commercial/Ad/PSA
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Award Garnered: Gold
Top 100 Rank: 54

Judging Results
First Impression:
29
out of 30
Overall Narrative:
10
out of 10
Overall Visual Design:
10
out of 10
Creativity:
20
out of 20
Message Clarity:
20
out of 20
Perceived Relevance:
9
out of 10
Total Score:
98
out of 100

Gold Award Top 100 Communications Materials of 2011 (#54)