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2011 Spotlight Awards Global Communications Competition



Entry Highlights:
View Competition Class Performance
 
Company/Agency Name:adidas Group  /
NetFederation GmbH
Company/Agency Web Site:adidas-group.corporate-publications.com/2010/gb/index.php?lang=en  /  www.net-federation.de
Company Ticker Symbol:ADS
Project Name:The adidas Online Annual Report 2010 – "Fit for the future"
Competition Category:Web/Digital: Online Report
Annual Revenue:$1+ billion
Employee Base:10,000+ Employees
Award Garnered:Silver
  

Judging Results

First Impression:

29

 out of 30
Overall Narrative:

10

 out of 10
Overall Visual Design:

10

 out of 10
Creativity:

19

 out of 20
Message Clarity:

20

 out of 20
Perceived Relevance:

9

 out of 10
Total Score:

97

 out of 100


The adidas Online Annual Report 2010 –

Silver Award


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