LACP 2011 Magellan Awards Communications Campaign Competition | The Virtual Lifetime Electronic Record (VLER) Strategic Communications Campaign | Booz Allen Hamilton / OSD Personnel & Readiness Information Management

March 15th, 2025

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Project Highlights:
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Company/Agency Name: Booz Allen Hamilton /
OSD Personnel & Readiness Information Management
Company/Agency Web Site: www.bah.com / www.mpm.osd.mil
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Project Name: The Virtual Lifetime Electronic Record (VLER) Strategic Communications Campaign
Competition Category: Corporate/Organizational Communications
(Government Body)
Award Garnered: Bronze
Top 50 Rank: 46

Judging Results
First Impression:
29
out of 30
Communications Goal(s) Clarity:
10
out of 10
Target Audience Definition:
10
out of 10
Key Messaging:
19
out of 20
Campaign Execution:
19
out of 20
Campaign Results:
9
out of 10
Total Score:
96
out of 100