LACP 2011 Magellan Awards Communications Campaign Competition | The "Goodwill and Levi's Raise Global Consciousness, Drive Socially-Responsible Donation" Movement

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Project Highlights:
View Competition Class Performance

Company Name: Goodwill Industries International
Company Web Site: www.goodwill.org
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Project Name: The "Goodwill and Levi's Raise Global Consciousness, Drive Socially-Responsible Donation" Movement
Competition Category: Community Relations
(Non-Profit/Charity/Foundation)
Award Garnered: Bronze
Top 50 Rank: 47

Judging Results
First Impression:
28
out of 30
Communications Goal(s) Clarity:
10
out of 10
Target Audience Definition:
10
out of 10
Key Messaging:
19
out of 20
Campaign Execution:
19
out of 20
Campaign Results:
10
out of 10
Total Score:
96
out of 100