LACP 2011 Magellan Awards Communications Campaign Competition | The "Fit for Work" Launch – Poland | Abbott Laboratories / Vision Group Sp. z o.o. S.K.A.

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Project Highlights:
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Company/Agency Name: Abbott Laboratories /
Vision Group Sp. z o.o. S.K.A.
Company/Agency Web Site: www.abbott.pl / visiongroup.pl/en
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Project Name: The "Fit for Work" Launch – Poland
Competition Category: Corporate/Organizational Communications
(Corporation/For-Profit Organization)
Award Garnered: Platinum
Top 50 Rank: 13

Judging Results
First Impression:
29
out of 30
Communications Goal(s) Clarity:
10
out of 10
Target Audience Definition:
10
out of 10
Key Messaging:
20
out of 20
Campaign Execution:
20
out of 20
Campaign Results:
10
out of 10
Total Score:
99
out of 100