LACP 2011 Magellan Awards Communications Campaign Competition | The DHL Global Integrated Advertising Campaign

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Project Highlights:
View Competition Class Performance

Company/Agency Name: DHL /
Complan Medien GmbH
Company/Agency Web Site: www.dhl.com / www.complan-medien.de
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Project Name: The DHL Global Integrated Advertising Campaign
Competition Category: Corporate/Organizational Communications
(Corporation/For-Profit Organization)
Award Garnered: Silver
Top 50 Rank: 35

Judging Results
First Impression:
29
out of 30
Communications Goal(s) Clarity:
10
out of 10
Target Audience Definition:
10
out of 10
Key Messaging:
19
out of 20
Campaign Execution:
19
out of 20
Campaign Results:
10
out of 10
Total Score:
97
out of 100