LACP 2011 Magellan Awards Communications Campaign Competition | "Danger Thumbs: Don't Text & Drive"

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Project Highlights:
View Competition Class Performance

Company/Agency Name: Verizon Wireless /
LEFT Communication
Company/Agency Web Site: www.verizonwireless.com / www.LEFTCOM.com
Annual Revenue: $100 million - $1 billion
Employee Base: 1,000 - 10,000 Employees
Project Name: "Danger Thumbs: Don't Text & Drive"
Competition Category: Community Relations
(Corporation/For-Profit Organization)
Award Garnered: Silver
Top 50 Rank: 34

Judging Results
First Impression:
29
out of 30
Communications Goal(s) Clarity:
10
out of 10
Target Audience Definition:
10
out of 10
Key Messaging:
19
out of 20
Campaign Execution:
19
out of 20
Campaign Results:
10
out of 10
Total Score:
97
out of 100