LACP 2011 Magellan Awards Communications Campaign Competition | The "Antivirus Comes Alive with Digital Birth" Campaign

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Project Highlights:
View Competition Class Performance

Company/Agency Name: AVG /
MSR Communications
Company/Agency Web Site: www.avg.com / www.msrcommunications.com
Annual Revenue: Up to $10 million
Employee Base: Up to 100 Employees
Project Name: The "Antivirus Comes Alive with Digital Birth" Campaign
Competition Category: Product/Service Comms: Consumer
(Corporation/For-Profit Organization)
Award Garnered: Bronze

Judging Results
First Impression:
28
out of 30
Communications Goal(s) Clarity:
9
out of 10
Target Audience Definition:
10
out of 10
Key Messaging:
19
out of 20
Campaign Execution:
19
out of 20
Campaign Results:
10
out of 10
Total Score:
95
out of 100