LACP 2011 Inspire Awards Internal & Employee Communications Competition

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2011 Inspire Awards Internal & Employee Communications Competition

Annual Report Highlights:
View Competition Class Performance

Company Name: Southwest Airlines
Company Web Site: www.southwest.com
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Publication/Project Name: The Southwest Airlines / AirTran Integration: "One LUV"
Publication Format: Multiple | Daily
Primary Audience: Employees
Award Garnered: Gold
Top 50 Rank: 43

Judging Results
First Impression:
19
out of 20
Artwork:
9
out of 10
Readability:
10
out of 10
Creativity:
10
out of 10
Message Clarity:
10
out of 10
Variety of Features:
10
out of 10
Audience Focus:
10
out of 10
Perceived Relevance:
10
out of 10
Ease of Navigation:
9
out of 10
Total Score:
97
out of 100

Gold Award Top 50 Internal Communications Materials of 2011 (#43)