Entry Highlights:
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Company/Agency Name:	F. Hoffmann-La Roche AG  / KircherBurkhardt GmbH
Company/Agency Web Site:	www.roche.com  /  www.kircher-burkhardt.com
Project Name:	The "myRoche" Cross Media Mix
Competition Category:	Other: Multi-Format Communications Materials
Annual Revenue:	$1+ billion
Employee Base:	10,000+ Employees
Award Garnered:	Gold
Top 100 Rank:	21
Judging Results
First Impression:	29  out of 30
Overall Narrative:	10  out of 10
Overall Visual Design:	10  out of 10
Creativity:	20  out of 20
Message Clarity:	20  out of 20
Perceived Relevance:	9  out of 10
Total Score:	98  out of 100