2010 Spotlight Awards Global Communications Competition

Entry Highlights:
View Competition Class Performance

Company Name: John Hancock Retirement Plan Services
Company Web Site: www.johnhancock.com
Company Ticker Symbol: MFC
Project Name: The Ameriprise Direct Mail Campaign
Competition Category: Other: Multi-Format Communications Materials
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Award Garnered: Bronze

Judging Results
First Impression:
29
out of 30
Overall Narrative:
9
out of 10
Overall Visual Design:
10
out of 10
Creativity:
18
out of 20
Message Clarity:
19
out of 20
Perceived Relevance:
10
out of 10
Total Score:
95
out of 100

Bronze Award

8970c