2010 Spotlight Awards Global Communications Competition

Entry Highlights:
View Competition Class Performance

Company/Agency Name: Aetna /
Pappas MacDonnell, Inc.
Company/Agency Web Site: www.aetna.com / www.pappasmacdonnell.com
Project Name: "Out Front with Aetna" – Broker Recruitment Campaign
Competition Category: Online: Newsletter/Magazine/E-mail-Based Feature
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Award Garnered: Bronze

Judging Results
First Impression:
28
out of 30
Overall Narrative:
9
out of 10
Overall Visual Design:
10
out of 10
Creativity:
19
out of 20
Message Clarity:
19
out of 20
Perceived Relevance:
10
out of 10
Total Score:
95
out of 100

Bronze Award

8926