2010 Spotlight Awards Global Communications Competition

Entry Highlights:
View Competition Class Performance

Company Name: Bayer AG
Company Web Site: www.bayer.com
Project Name: "direct global" – the international e-paper for Bayer employees
Competition Category: Online: Newsletter/Magazine/E-mail-Based Feature
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Award Garnered: Platinum
Top 100 Rank: 5

Judging Results
First Impression:
29
out of 30
Overall Narrative:
10
out of 10
Overall Visual Design:
10
out of 10
Creativity:
19
out of 20
Message Clarity:
20
out of 20
Perceived Relevance:
10
out of 10
Total Score:
98
out of 100

Platinum Award Top 100 Communications Materials of 2010 (#5) Special Achievement Award Winner

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