2010 Spotlight Awards Global Communications Competition

Entry Highlights:
View Competition Class Performance

Company/Agency Name: adidas /
NetFederation GmbH
Company/Agency Web Site: www.adidas-group.de / www.net-federation.de
Company Ticker Symbol: ADS
Project Name: "adidas group – Every Product Tells a Story"
Competition Category: Online: Annual/Sustainability Report
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Award Garnered: Silver

Judging Results
First Impression:
28
out of 30
Overall Narrative:
9
out of 10
Overall Visual Design:
10
out of 10
Creativity:
19
out of 20
Message Clarity:
19
out of 20
Perceived Relevance:
10
out of 10
Total Score:
95
out of 100

Silver Award

8796b