LACP 2010 Spotlight Awards Global Communications Competition

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2010 Spotlight Awards Global Communications Competition

Entry Highlights:
View Competition Class Performance

Company/Agency Name: BB&T /
AonHewitt
Project Name: The BB&T Personalized Benefits Statement 2010
Competition Category: Print: Mailers, Statements and Reports
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Award Garnered: Silver

Judging Results
First Impression:
28
out of 30
Overall Narrative:
9
out of 10
Overall Visual Design:
10
out of 10
Creativity:
19
out of 20
Message Clarity:
20
out of 20
Perceived Relevance:
9
out of 10
Total Score:
95
out of 100

The BB&T Personalized Benefits Statement 2010

Silver Award