LACP 2010 Spotlight Awards Global Communications Competition

Return to the competition
home page.

2010 Spotlight Awards Global Communications Competition

Entry Highlights:
View Competition Class Performance

Company/Agency Name: METRO AG /
Ketchum Pleon GmbH
Company/Agency Web Site: www.metrogroup.de / www.ketchumpleon.com
Project Name: Metro Retail Compendium
Competition Category: Print: Book/Booklet
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Award Garnered: Gold
Top 100 Rank: 34

Judging Results
First Impression:
28
out of 30
Overall Narrative:
10
out of 10
Overall Visual Design:
10
out of 10
Creativity:
19
out of 20
Message Clarity:
20
out of 20
Perceived Relevance:
10
out of 10
Total Score:
97
out of 100

Gold Award Top 100 Communications Materials of 2010 (#34)