LACP 2010 Magellan Awards Communications Campaign Competition | The Yum! Brands World Hunger Relief Program

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Project Highlights:
View Competition Class Performance

Company/Agency Name: Yum! Brands, Inc /
Weber Shandwick
Company/Agency Web Site: www.fromhungertohope.com / www.webershandwick.com
Company Ticker Symbol: NYSE: YUM
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Project Name: The Yum! Brands World Hunger Relief Program
Competition Category: Community Relations
(Corporation/For-Profit Organization)
Award Garnered: Gold
Top 50 Rank: 9

Judging Results
First Impression:
28
out of 30
Communications Goal(s) Clarity:
10
out of 10
Target Audience Definition:
10
out of 10
Key Messaging:
20
out of 20
Campaign Execution:
20
out of 20
Campaign Results:
10
out of 10
Total Score:
98
out of 100