LACP 2010 Magellan Awards Communications Campaign Competition | The 2009 Michelin Total Rewards Statement

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Project Highlights:
View Competition Class Performance

Company/Agency Name: Michelin /
Aon Hewitt
Company/Agency Web Site: www.michelin.com / www.aonhewitt.com
Company Ticker Symbol: MLPA
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Project Name: The 2009 Michelin Total Rewards Statement
Competition Category: Employee Communications
(Corporation/For-Profit Organization)
Award Garnered: Silver
Top 50 Rank: 37

Judging Results
First Impression:
28
out of 30
Communications Goal(s) Clarity:
10
out of 10
Target Audience Definition:
10
out of 10
Key Messaging:
19
out of 20
Campaign Execution:
19
out of 20
Campaign Results:
10
out of 10
Total Score:
96
out of 100