LACP 2010/11 Spotlight Awards Global Communications Competition

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2010/11 Spotlight Awards Global Communications Competition

Entry Highlights:
View Competition Class Performance

Company Name: Peabody Energy
Company Web Site: www.peabodyenergy.com
Project Name: The Peabody Energy Asia Marketing Ad: "Coal is the Future, Peabody is the Partner"
Competition Category: Print: Other (Advertisement/Ad Series)
Annual Revenue: $1+ billion
Employee Base: 1,000 - 10,000 Employees
Award Garnered: Silver
Top 50 Rank: 30

Judging Results
First Impression:
29
out of 30
Overall Narrative:
9
out of 10
Overall Visual Design:
10
out of 10
Creativity:
19
out of 20
Message Clarity:
20
out of 20
Perceived Relevance:
10
out of 10
Total Score:
97
out of 100

Silver Award Top 50 Communications Materials of 2010/11 (#30)