2009 Vision Awards Annual Report Competition

Annual Report Highlights:
View Competition Class Performance 8789

Company Name: Southern Company
Company Web Site: www.southerncompany.com
Annual Revenue: $10+ billion
Employee Base: 10,000+ Employees
Core Industry: Utilities — Electric
Type of Report: Summary Annual Report
Title/Theme: "What's Smart About Southern Company?"
Award Garnered: Platinum
Top 100 Rank: 99

Judging Results
First Impression:
29
out of 30
Report Cover:
9
out of 10
Letter to Shareholders:
10
out of 10
Report Narrative:
10
out of 10
Report Financials:
10
out of 10
Creativity:
9
out of 10
Message Clarity:
10
out of 10
Information Accessibility:
10
out of 10
Total Score:
97
out of 100

Platinum Award Top 100 Annual Reports of 2009 (#99)