2009 Vision Awards Annual Report Competition

Annual Report Highlights:
View Competition Class Performance 8552

Company/Agency Name: Heineken /
Addison Corporate Marketing
Company/Agency Web Site: www.heinekeninternational.com / www.addison.co.uk
Company Ticker Symbol: HEIA
Annual Revenue: $10 - $100 million
Employee Base: 10,000+ Employees
Core Industry: Consumer Consumables — Food/Beverages/Tobacco
Type of Report: Bundled (Multiple Reports Presented Jointly)
Title/Theme: "Our year in review"
Award Garnered: Platinum
Top 100 Rank: 53

Judging Results
First Impression:
29
out of 30
Report Cover:
10
out of 10
Letter to Shareholders:
9
out of 10
Report Narrative:
10
out of 10
Report Financials:
10
out of 10
Creativity:
10
out of 10
Message Clarity:
10
out of 10
Information Accessibility:
10
out of 10
Total Score:
98
out of 100

Platinum Award Top 100 Annual Reports of 2009 (#53)