2009 Vision Awards Annual Report Competition

Annual Report Highlights:
View Competition Class Performance 8760a

Company/Agency Name: Alsea, S.A.B. de C.V. /
Pilar Munoz X_Design, S.C.
Company/Agency Web Site: www.alsea.com.mx / www.xdesign.com.mx
Annual Revenue: $10 - $100 million
Employee Base: 10,000+ Employees
Core Industry: Consumer Services — Hotels/Restaurants/Leisure
Type of Report: Annual Report
Title/Theme: "It's Possible to go Farther"
Award Garnered: Platinum
Top 100 Rank: 23

Judging Results
First Impression:
29
out of 30
Report Cover:
10
out of 10
Letter to Shareholders:
10
out of 10
Report Narrative:
10
out of 10
Report Financials:
10
out of 10
Creativity:
10
out of 10
Message Clarity:
10
out of 10
Information Accessibility:
9
out of 10
Total Score:
98
out of 100

Platinum Award Top 100 Annual Reports of 2009 (#23)