Company/Agency Name: |
Toyota Motor Sales USA, Inc. — Lexus Division / Major Media, Inc. |
Company/Agency Web Site: |
www.lexus.com
/
www.majormedia.com |
Company Ticker Symbol: |
TM |
Annual Revenue: |
$1+ billion |
Employee Base: |
10,000+ Employees |
Project Name: |
The Lexus Technology Tutorials Interactive DVD-ROM with MP3 Audio Campaign |
Competition Category: |
Product/Service Comms: Consumer (Corporation/For-Profit Organization) |
Award Garnered: |
Bronze |
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Judging Results |
First Impression: |
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Communications Goal(s) Clarity: |
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Target Audience Definition: |
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Key Messaging: |
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Campaign Execution: |
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Campaign Results: |
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Total Score: |
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