Project Highlights:
View Competition Class Performance
 
Company/Agency Name: Abbott Laboratories /
Cicero Comunicacion
Company/Agency Web Site: www.abbott.es  /  www.cicerocomunicacion.es
Company Ticker Symbol: ABT
Annual Revenue: Up to $10 million
Employee Base: Up to 100 Employees
Project Name: “The PediaSure Product Launch”
Competition Category: Product/Service Comms: Consumer
(Corporation/For-Profit Organization)
Award Garnered: Gold
Top 50 Rank: 38
   

Judging Results

First Impression:

28

 out of 30
Communications Goal(s) Clarity:

9

 out of 10
Target Audience Definition:

10

 out of 10
Key Messaging:

20

 out of 20
Campaign Execution:

19

 out of 20
Campaign Results:

9

 out of 10
Total Score:

95

 out of 100


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