Project Highlights:
 

Company Name:	Nextel Communications
Company Web Site:	www.nextel.com
Company Ticker Symbol:	NXTL
Annual Revenue:	$1+ Billion
Employee Base:	10,000+ Employees
Project Name:	Location-Based Services (LBS) PR Campaign
Competition Category:	Product/Service Communications
Award Garnered:	Honors
Judging Results
First Impression:	18  out of 20
Communications Goal(s) Clarity:	9  out of 10
Target Audience Definition:	9  out of 10
Key Messaging:	9  out of 10
Campaign Execution:	18  out of 20
Campaign Results:	25  out of 30
Total Score:	88  out of 100