Publicity Materials Highlights:
 

Company Name:	Johnson Controls/Stir LLC
Company Web Site:	www.optimabatteries.com
Ticker Symbol:	JCI
Employee Base:	10,000+ Employees
Annual Revenue:	$1+ Billion
Project:	Optima Batteries 2003 Press Kit
Field of Competition:	Print - Press/Media Kit
Award Garnered:	Honors
Judging Results
First Impression:	26  out of 30
Narrative Content Quality:	8  out of 10
Visual Content Quality:	8  out of 10
Creativity:	17  out of 20
Message Clarity:	16  out of 20
Message Relevance:	8  out of 10
Total Score:	83  out of 100