LACP 2002 Magellan Awards Publicity Campaign Competition

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Campaign Highlights:

Company Name: BASF AG, Germany

Ticker Symbol:

Employee Base: 10,000 + employees

Annual Revenue: $1+ billion

Competition Category: Employee Communications

Campaign Name: Standort Zukunft hier & jetzt Campaign

Award Garnered: Silver Award

Judging Results:

First Impression:

15
out of 20

Clarity of Communications Goals:

8
out of 10

Target Audience Definition:

7
out of 10

Key Messaging:

8
out of 10

Campaign Execution:

17
out of 20

Campaign Results:

23
out of 30

Total Score:

78
out of 100