LACP 2002 Magellan Awards Publicity Campaign Competition

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Campaign Highlights:

Company Name: Hill and Knowlton, Inc.

Ticker Symbol: WPPGY

Employee Base: 10,000 + employees

Annual Revenue: $1+ billion

Competition Category: Community Relations

Campaign Name: “Give Thanks America” Campaign

Award Garnered: Platinum Award

Judging Results:

First Impression:

19
out of 20

Clarity of Communications Goals:

8
out of 10

Target Audience Definition:

9
out of 10

Key Messaging:

8
out of 10

Campaign Execution:

19
out of 20

Campaign Results:

25
out of 30

Total Score:

88
out of 100