LACP 2002 Magellan Awards Publicity Campaign Competition

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Campaign Highlights:

Company Name: Dorland Public Relations

Ticker Symbol:

Employee Base: 1,000 to 10,000 Employees

Annual Revenue: $100 - $500 million

Competition Category: Product/Service Communications

Campaign Name: Shift Work Sleep Disorder Clinical Trial Recruitment

Award Garnered: Honorable Mention

Judging Results:

First Impression:

16
out of 20

Clarity of Communications Goals:

7
out of 10

Target Audience Definition:

7
out of 10

Key Messaging:

9
out of 10

Campaign Execution:

16
out of 20

Campaign Results:

24
out of 30

Total Score:

79
out of 100