LACP 2002 Magellan Awards Publicity Campaign Competition

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Campaign Highlights:

Company Name: Chocolate Communications

Ticker Symbol:

Employee Base: 1,000 to 10,000 Employees

Annual Revenue: $500 million-$1 Billion

Competition Category: Customer Communications

Campaign Name: Glen Ellen Wines Biggest Little Dinner Party

Award Garnered: Bronze Award

Judging Results:

First Impression:

17
out of 20

Clarity of Communications Goals:

7
out of 10

Target Audience Definition:

8
out of 10

Key Messaging:

7
out of 10

Campaign Execution:

15
out of 20

Campaign Results:

23
out of 30

Total Score:

77
out of 100