LACP 2002 Magellan Awards Publicity Campaign Competition

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Campaign Highlights:

Company Name: Greenough Communications

Ticker Symbol:

Employee Base: 1,000 to 10,000 Employees

Annual Revenue: $500 to $1 billion

Competition Category: Product/Service Communications

Campaign Name: “Citrix Systems: Becoming an Enterprise Standard” Campaign

Award Garnered: Platinum Award

Judging Results:

First Impression:

18
out of 20

Clarity of Communications Goals:

9
out of 10

Target Audience Definition:

8
out of 10

Key Messaging:

8
out of 10

Campaign Execution:

19
out of 20

Campaign Results:

26
out of 30

Total Score:

88
out of 100