LACP 2002 Magellan Awards Publicity Campaign Competition

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Campaign Highlights:

Company Name: Global Crossing

Ticker Symbol: GBLXQ

Employee Base: 1,000 to 10,000 Employees

Annual Revenue: $1+ billion

Competition Category: Employee Communications

Campaign Name: “Keeping the Faith: Employee Communications Empower Global Crossing” Campaign

Award Garnered: Gold Award

Judging Results:

First Impression:

18
out of 20

Clarity of Communications Goals:

9
out of 10

Target Audience Definition:

9
out of 10

Key Messaging:

7
out of 10

Campaign Execution:

17
out of 20

Campaign Results:

23
out of 30

Total Score:

83
out of 100