LACP 2002 Magellan Awards Publicity Campaign Competition

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Campaign Highlights:

Company Name: Orange County Parks and Recreation

Ticker Symbol:

Employee Base: Up to 1,000 Employees

Annual Revenue: Up to $100 Million

Competition Category: Government Communications

Campaign Name: OCPR’s “Learn to Water Ski Clinic” Campaign

Award Garnered: Bronze Award

Judging Results:

First Impression:

16
out of 20

Clarity of Communications Goals:

7
out of 10

Target Audience Definition:

8
out of 10

Key Messaging:

8
out of 10

Campaign Execution:

16
out of 20

Campaign Results:

22
out of 30

Total Score:

77
out of 100