LACP 2002 Magellan Awards Publicity Campaign Competition

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Campaign Highlights:

Company Name: rbb Public Relations

Ticker Symbol:

Employee Base: 10,000 + employees

Annual Revenue: $1+ billion

Competition Category: Community Relations

Campaign Name: Verizon Wireless/FHP-Drive Responsibility Campaign

Award Garnered: Silver Award

Judging Results:

First Impression:

18
out of 20

Clarity of Communications Goals:

9
out of 10

Target Audience Definition:

7
out of 10

Key Messaging:

8
out of 10

Campaign Execution:

17
out of 20

Campaign Results:

26
out of 30

Total Score:

85
out of 100