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Campaign Highlights:
 
Company Name: DFW International Airport
Ticker Symbol:
Employee Base: 1,000 to 10,000 Employees
Annual Revenue: $100 - $500 million
Competition Category: Customer Communications
Campaign Name: DFW International Airport 2002 Publicity Campaign
Award Garnered: Gold Award
   
Judging Results:  
First Impression:

15

  out of 20
Clarity of Communications Goals:

9

  out of 10
Target Audience Definition:

8

  out of 10
Key Messaging:

9

  out of 10
Campaign Execution:

16

  out of 20
Campaign Results:

22

  out of 30
Total Score:

79

  out of 100

 

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