LACP 2002 Magellan Awards Publicity Campaign Competition

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Campaign Highlights:

Company Name: American Academy of Periodontology

Ticker Symbol:

Employee Base: Up to 1,000 Employees

Annual Revenue: Up to $100 Million

Competition Category: Organizational/Corporate Communications

Campaign Name: Periodontal Plastic Surgery Communications Campaign

Award Garnered: Platinum Award

Judging Results:

First Impression:

19
out of 20

Clarity of Communications Goals:

8
out of 10

Target Audience Definition:

10
out of 10

Key Messaging:

9
out of 10

Campaign Execution:

19
out of 20

Campaign Results:

24
out of 30

Total Score:

89
out of 100