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Project Highlights:
View Competition Class Performance
 
Company/Agency Name:Yum! Brands, Inc. /
Weber Shandwick
Company/Agency Web Site:www.fromhungertohope.com  /  www.webershandwick.com
Annual Revenue:$1+ billion
Employee Base:10,000+ Employees
Project Name:The Yum! Brands, Inc. World Hunger Relief 2011 Campaign
Competition Category:Corporate/Organizational Communications
(Non-Profit/Charity/Foundation)
Award Garnered:Silver
Top 50 Rank:28
  

Judging Results

First Impression:

29

 out of 30
Communications Goal(s) Clarity:

10

 out of 10
Target Audience Definition:

10

 out of 10
Key Messaging:

19

 out of 20
Campaign Execution:

19

 out of 20
Campaign Results:

10

 out of 10
Total Score:

97

 out of 100



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