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Project Highlights:
View Competition Class Performance
 
Company/Agency Name:Hewlett-Packard /
Edelman
Company/Agency Web Site:www.hp.com  /  www.edelman.com
Annual Revenue:$1+ billion
Employee Base:10,000+ Employees
Project Name:"Geek to Chic: Turning HP into a Fashion Brand"
Competition Category:Product/Service Comms: Consumer
(Corporation/For-Profit Organization)
Award Garnered:Platinum
Top 50 Rank:2
  

Judging Results

First Impression:

29

 out of 30
Communications Goal(s) Clarity:

10

 out of 10
Target Audience Definition:

10

 out of 10
Key Messaging:

20

 out of 20
Campaign Execution:

20

 out of 20
Campaign Results:

10

 out of 10
Total Score:

99

 out of 100



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