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View thumbnails of award-winning entries participating in LACP's Winners' Gallery



Visit the complete list of the Top 100 Comms. Materials of 2007.



Review the top-performing agencies from this year's competition.

 

 2007 Spotlight Awards Competition Winners

The 2007 Spotlight Awards Print, Video & Web Communications Competition drew an unprecedented number of submissions representing a broad range of industries and organizational sizes. More than 900 entries were received, so competition was exceptionally tough.

Communications materials were judged in peer-level competitions, which are described in the classes below.  To view the winners for each competition, simply click on the class name.  A winners' gallery profile is available for winning annual reports whose entry form indicated participation.

Flag Key Fortune 500® Fortune 1000® Forbes Global 2000®
Austria Bermuda Canada Germany Hong Kong India Indonesia Israel Japan Korea Mexico Netherlands Norway Turkey Turks/Caicos UK USA

FULL RESULTS

Special Achievement Category Winners


 

Platinum

Merck KGaA 
XEO GmbH

Merck KGaA Annual Report 2006

Gold

Alsea 
Milenio 3

“What's Next?”
Silver

IHG 


IHG 2006 Report to the Community
Bronze

Oasis Disc Manufacturing 


Oasis Disc Manufacturing Fall Catalog

 

Platinum

First American 
Ervin | Bell Marketing Communications

First American Magazine Insert

Gold

Sony Electronics 
BGT Partners

Sony Electronics CES 2007 Virtual Press Room
Silver

Yellow Pages Group 
G Branding & Design

Yellow Pages Group 2006 Annual Report
Bronze

Korea Kumho Petrochemical 


2006 Annual Report: “Balance is Beautiful”

 

Platinum

Cessna Aircraft Company 


2007 Report to Employees

Gold

Cessna Aircraft Company 


Cessna News Television (CNTV)
Silver

Christiana Care Health System 


Physician Focus Advertorial
Bronze

Toyota Motor Sales USA 


Scion Lifestyle Brand Experience

 

Platinum

Weizmann Institute of Science 


“Back to Basics: Forward to the Future” Film and Booklet
 

Gold

California Sea Grant 


“San Diego Bay: A Story of Exploitation & Restoration”
Silver

Bayer CropScience 
XEO GmbH

Bayer CropScience 2006/2007 Corporate Brochure
Bronze

Prudential Financial 
Gearon Hoffman

“Beliefs Matter' Brand Video

 

Platinum

LG Chem 
Honey Communications

Z:IN System Furniture Catalogue

Gold

Sony Electronics 
BGT Partners

Sony Cierge Monthly E-mail Newsletters
Silver

Weizmann Institute of Science 


“Back to Basics: Forward to the Future” Film
Bronze

Urbi 
Milenio 3

“Ready to Jump”

 

Platinum

Cognis GmbH 
NetFederation GmbH

Web 2.0 on the Cognis Intranet

Gold

Heidelberg Cement AG 
SIGNUM communication GmbH

High - High Potential Recruiting Brochure
Silver

Prudential Financial 


Retirement Workbooks
Bronze

Hewlett-Packard Europe 
BurdaYukom Publishing GmbH

“C -- Ideas for the Board by HP”

 

Platinum

Cessna Aircraft Company 


“Cessnan”

Gold

The Wackenhut Corporation 


“Pipeline Magazine”
Silver

Petrol Ofisi 
BEK

Petrol Ofisi 2006 Annual Report
Bronze

Fujitsu Siemens Computer 
BurdaYukom Publishing GmbH

“Impact” Magazine
 

Competition Class Winners

PRINT Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion

Advertisement /
Ad Series

Full Results
Annual Report Full Results Full Results Full Results
Book / Booklet Full Results Full Results
Brochure Full Results Full Results Full Results
Calendar Full Results
Guide / Toolkit Full Results

Magazine / Newsletter

Full Results Full Results Full Results
Mailer Full Results Full Results
Presentation Full Results
Press Release Full Results
Other Full Results
VIDEO Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion
Commercial / Ad / PSA Full Results
Organizational Video Full Results Full Results

Product / Service Video

Full Results
WEB Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion
Newsletter / Magazine / E-mail-Based Feature Full Results
Multimedia / Interactive Full Results
Web / Intranet Site Full Results Full Results Full Results Full Results
OTHER Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion
Conference/Meeting Materials Full Results
Multi-Format Comms. Materials Full Results Full Results
Other Full Results
  Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion


HOW THE COMPETITION WAS JUDGED

Introduction Competition Classes Scoring Top 100

INTRODUCTION

The competition was judged by a field of communications professionals affiliated with LACP.  Their expertise spans a broad spectrum of PR functions ranging from corporate, executive, and internal communications for Fortune 500 organizations to product, service, and non-profit publicity expertise.  Judges are screened to ensure that there are no conflicts of interest.

COMPETITION CLASSES

Award results are based on the judging of submissions within peer-level competition classes.  Competition classes are established to create the most level playing field possible between entries.  They are determined according to company size, annual revenue, and other pertinent factors included on the entry form.

SCORING

Scoring is derived according to a proprietary judging system developed by LACP, which assigns point values to various criteria of an entry. The Competition Scorecard provides further details on these criteria as well as the scores earned. A composite score, based on a 100-point scale, is then determined by summing the results of all judging criteria.

Narrative descriptions can be correlated to an entry’s scores according to the following chart:

Point Scale

 


0-10


0-20


0-30

0-100
(Total Score)


Narrative Description

10

19-20

28-30

91-100

Superb – Among the Very Best Judged

9

17-18

25-27

81-90

Excellent – Outstanding, Strong Performance

8

15-16

22-24

71-80

Very Good – Positive Feedback from Judging Staff

7

13-14

19-21

61-70

Good – Acceptable with Room to Improve

6

11-12

16-18

51-60

Fair – Good Qualities But Problems as Well

5

9-10

13-15

41-50

Mediocre – Weaknesses Dampen Efforts

0-4

0-8

0-12

0-40

Poor – Re-Evaluation Strongly Recommended

The entry with the highest total score within its competition class is presented with the Platinum Award.  The entries with the second-, third-, and fourth-highest total scores within their competition class garner the Gold, Silver, and Bronze Awards, respectively.  In the event of a tie, multiple awards are distributed per award level.

Honorable Mentions are earned by entries not scoring within the top four award levels of any given competition class but achieving a minimum score of 85.

TOP 100

Top 100 awards are given to the highest-scoring entries regardless of competition class. Ties are broken by weighting various judging criteria according to overall importance.

LEGAL NOTICE
Fortune 500 and Fortune 1000 are registered trademarks of Fortune Magazine.

NOTES
* These two categories are linked as one.

Top 100 Comms.
Materials of 2007

1. Wipro Technologies
2. Weizmann Institute of Science
3. Cognis GmbH /
NetFederation GmbH
4. California Sea Grant
5. John Hancock Retirement Plan Services
6. Baxter /
Paragraphs Design
7. Dallas Zoological Society /
Weber Shandwick
8. LG Chem /
Honey Communications
9. Cessna Aircraft Company
10. Merck KGaA /
XEO GmbH
11. Alsea /
Milenio 3
12. Mather LifeWays
13. Career Ed. Corp. /
Paragraphs Design
14. Heidelberg Cement  /
SIGNUM communication
15. Cognis GmbH /
XEO GmbH
16. Cessna Aircraft Company
17. Cessna Aircraft Company
18. The Wackenhut Corporation
19. Sony Electronics /
BGT Partners
20. Weizmann Institute of Science
21. IHG
22. Christiana Care Health System
23. Bayer CropScience /
XEO GmbH
24. Oasis Disc Manufacturing
25. Petrol Ofisi /
BEK
26. Urbi /
Milenio 3
27. ESPN
28. Prudential Financial
29. Prudential Financial /
Gearon Hoffman
30. Overland Storage
31. Adobe Systems, Inc. /
A&R Edelman
32. John Hancock Retirement Plan Services
33. John Hancock Retirement Plan Services
34. Adidas Group /
NetFederation GmbH
35. Kodak /
Eric Mower and Associates
36. Kodak /
Eric Mower & Assoc.
37. HOPE Health
38. Merlin International /
Weber Shandwick
39. Toyota Motor Sales USA
40. Hewlett-Packard Europe / BurdaYukom
41. Fujitsu Siemens Computer / BurdaYukom
42. First American /
Ervin | Bell Marketing Communications
43. Christiana Care Health System
44. Dallas Zoological Society /
Weber Shandwick
45. HOPE Health
46. Toyota Motor Sales USA
47. Ceridian Corp.
48. Alliance Data /
FD
49. Henkel KGAA
50. Sony Electronics /
BGT Partners
51. Yellow Pages Group /
G Branding & Design
52. Cognis GmbH /
XEO GmbH
53. Entergy Corporation
54. Jeremiah Program /
Peggy Lauritsen Design Group
55. John Hancock Retirement Plan Services
56. Diamond /
Paragraphs Design
57. John Hancock Retirement Plan Services
58. Blue Cross Blue Shield of Texas
59. Henkel KGAA
60. Parsons / Wells Fargo Inst. Trust Services
61. VMC Foundation /
PRx Communication Strategists
62. Korea Kumho Petrochemical
63. Videotron, Inc. /
RadialPoint, Inc.
64. Booz Allen Hamilton
65. First American /
Ervin | Bell Marketing Communications
66. BlackRock
67. Office Depot /
JKG Group
68. Office Depot Foundation /
JKG Group
69. Entergy Mississippi
70. Battelle
71. Federal Bureau of Investigation /
Booz Allen Hamilton
72. Dimensional Fund Advisors
73. First2Print /
Electra Public Relations
74. Jewish Federation of Palm Beach County
75. Carroll School of Management / Kathleen Rowe Asso.
76. Christiana Care Health System
77. Prudential Financial /
Gearon Hoffman
78. SI International
79. Chevron /
BrandLogic
80. Ernst & Young
81. Intel Corp.
82. Sony Electronics /
The Hoffman Agency
83. Mather LifeWays
84. LA Dept. of Culture, Rec. & Tourism / Marmillion + Co.
85. Cognis GmbH /
XEO GmbH
86. Cuisinart /
Rachel Litner Associates
87. G&K / Wells Fargo Institutional Trust Services
88. John Hancock Retirement Plan Services
89. John Hancock Retirement Plan Services
90. John Hancock Retirement Plan Services
91. John Hancock Retirement Plan Services
92. Newark Beth Israel Medical Center /
Winning Strategies
93. Peabody Energy
94. Peabody Energy
95. Peabody Energy
96. Peabody Energy /
Obata Design
97. Peabody Energy
98. Prudential Financial /
Ember Media
99. Blue Cross Blue Shield of Texas
100. Blue Cross Blue Shield of Texas

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