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Project Highlights:
 
Company/Agency Name: Sony Electronics /
The Hoffman Agency
Company/Agency Web Site: www.sony.com  /  www.hoffman.com
Company Ticker Symbol: SNE
Annual Revenue: $1+ Billion
Employee Base: 10,000+ Employees
Project Name: Sony Press release: DVD Burners Heat Things Up for the Holidays
Competition Category: Print: Press Release/News Release
Award Garnered: Gold
   

Judging Results

First Impression:

27

 out of 30
Overall Narrative:

9

 out of 10
Overall Visual Design:

8

 out of 10
Creativity:

17

 out of 20
Message Clarity:

18

 out of 20
Perceived Relevance:

9

 out of 10
Total Score:

88

 out of 100



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