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View thumbnails of award-winning entries participating in LACP's Winners' Showcase



Visit the complete list of the Top 50 Publicity Campaigns of 2003.

 

 2003 Magellan Awards Competition Results

The 2003 Magellan Awards Publicity Campaign Competition drew an unprecedented number of materials representing a broad range of industries and organizational sizes. More than 300 entries were submitted, so competition was exceptionally tough.

Campaigns were judged in peer-level competitions, which are described in the classes below.  To view the winners for each competition, simply click on the class name.  A winners' showcase profile is available for winning campaigns whose entry form indicated participation.

COMPETITION CLASSES
ORGANIZATIONAL
COMMUNICATIONS
PRODUCT/SERVICE COMMUNICATIONS COMMUNITY RELATIONS EMPLOYEE COMMUNICATIONS FINANCIAL/INVESTOR COMMUNICATIONS
ORGANIZATIONAL COMMUNICATIONS Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion

Corporate/For-Profit

Full Results Full Results
Non-Profit/Charity/
Foundation/Government
Full Results
   
PRODUCT/SERVICE COMMUNICATIONS Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion
Business-to-Business

Full Results

Full Results
Consumer Full Results Full Results Full Results
   
COMMUNITY RELATIONS Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion
Corporate/For-Profit Full Results
Non-Profit/
Charity/Foundation
Full Results
Government/
Educational Institution
Full Results
       
EMPLOYEE COMMUNICATIONS Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion
All Organizations Full Results
   
FINANCIAL/INVESTOR COMMUNICATIONS Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion
All Organizations Full Results


Top Winners: Supplemental Categories


 

Hershey/Edelman

"World's Largest Hershey's Kiss" Campaign


 

Volvo/
Fitzgerald Brunetti/
Haberman Associates


The Volvo for Life Awards


 

CourtTV/
Goodman Media


"Court TV's Mobile Investigation Unit" Campaign


 

Daughters of the American Revolution

"The New DAR" Campaign



 

Op/Rock Turner LLC

Op 2003 Public Relations Campaign



 

National Prostate Cancer Coalition

Prostate Cancer Awareness Campaign


 

Michelin North America

2003 Challenge Bibendum Campaign



 

Mystic Tan/Parrish Blanchard Schaefer PR

"Mystic Tan: Tan in Less Than a New York Minute" Campaign

R-G Crown Bank

R-G Crown Bank Brand Re-Launch

HOW THE COMPETITION WAS JUDGED

Introduction Competition Classes Scoring Top 100

INTRODUCTION

The competition was judged by a field of communications professionals affiliated with LACP.  Their expertise spans a broad spectrum of PR functions ranging from corporate, executive, and internal communications for Fortune 500 organizations to product, service, and non-profit publicity expertise.  Judges are screened to ensure that there are no conflicts of interest.

COMPETITION CLASSES

Award results are based on the judging of submissions within peer-level competition classes.  Competition classes are established to create the most level playing field possible between entries.  They are determined according to company size, annual revenue, and other pertinent factors included on the entry form.

SCORING

Scoring is derived according to a proprietary judging system developed by LACP, which assigns point values to various criteria of an entry. The Competition Scorecard provides further details on these criteria as well as the scores earned. A composite score, based on a 100-point scale, is then determined by summing the results of all judging criteria.

Narrative descriptions can be correlated to an entry’s scores according to the following chart:

Point Scale

 


0-10


0-20


0-30

0-100
(Total Score)


Narrative Description

10

19-20

28-30

91-100

Outstanding – Among the Best Ever

9

17-18

25-27

81-90

Excellent – Among the Competition’s Best

8

15-16

22-24

71-80

Very Good – Extraordinary Performance

7

13-14

19-21

61-70

Good – Strong Performance

6

11-12

16-18

51-60

Slightly Above Average

5

9-10

13-15

41-50

Average

0-4

0-8

0-12

0-40

N/A

The entry with the highest total score within its competition class is presented with the Platinum Award.  The entries with the second-, third-, and fourth-highest total scores within their competition class garner the Gold, Silver, and Bronze Awards, respectively.  In the event of a tie, multiple awards are distributed per award level.

Honorable Mentions are earned by entries not scoring within the top four award levels of any given competition class but achieving a minimum score of 75.

TOP 50

Top 50 awards are given to the highest-scoring entries regardless of competition class. Ties are broken by weighting various judging criteria according to overall importance.

Top 50 Publicity Campaigns of 2003

1. Hershey/Edelman
2. Volvo/
Fitzgerald Brunetti/
Haberman Associates
3. Daughters of the American Revolution
4. Altria/Flowers Communications Group
5. ESPN
6. Michelin North America
7. Xerox/Text 100
8. CourtTV/
Goodman Media
9. San Diego Museum of Art
10. Yahoo!
11. Cognis/creativ partner
12. Op/Rock Turner LLC
13. Conventures, Inc.
14. Strategic Advantage, University of Denver, Colorado State University
15. VossLoh/creativ partner
16. Citi Cards/VWC Inc.
17. Hotel Hana, Maui/
Graham & Associates, Inc.
18. DuPont/Weber Shandwick
19. GCI Group
20. HP/Hill & Knowlton
21. Xerox Corporation
22. National Prostate Cancer Coalition
23. Mystic Tan/Parrish Blanchard Schaefer PR
24. Ventracor Limited
25. Boston.com
26. Orlando CVB - ICAS PR
27. Schwartz Communications
28. Verizon Wireless
29. Wyndham/Edelman
30. LifeScan, Inc., a Johnson & Johnson Company
31. Electra Public Relations
32. JB Cumberland Group
33. Jiffy Lube International/
Cone LLC
34. Miller Brewing Company/Flowers Communications Group
35. R-G Crown Bank
36. TMGpr
37. Carmel-by-the-Sea/
Graham & Associates, Inc.
38. Parade Magazine/
Share Our Strength
39. Administaff, Inc.
40. Lubrizol/Aue Design Studio
41. Belz Enterprises/
CKPR
42. The Environmental PR Group
43. Sybase/Citigate Cunningham
44. Cognis/creativ partner
45. Entergy Nuclear
46. Cicero 2000
47. AMD/Citigate Cunningham
48. Symantec/
Wong Doody Communications
49. Small Business Energy Alliance/
Geltz Communications
50. American Kennel Club

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