2002 Magellan Awards
Publicity Campaign Competition Results
The 2002 Magellan
Awards Publicity Campaign Competition drew an unprecedented number of
entries representing a broad range of industries and organization
sizes. Nearly 200 entries were submitted, so competition was
exceptionally tough.
Publications were judged in peer-level competitions, which are described
in the classes below. To view the winners for each competition, simply
click on the company name. A winners' showcase profile is available
for winning publications whose entry form indicated participation.
| |
Customer Communications |
|
|
|
All Companies |
|
| |
Community Relations |
|
Up to $100 Million
- and -
Up to 1,000
Employees |
|
|
More than $100 Million
- and -
More than 1,000 Employees |
|
| |
Employee Communications |
|
All Companies |
|
| |
Government Communications |
|
Up to $100 Million
- and -
Up to 1,000
Employees |
|
|
More than $100 Million
- or -
More than 1,000 Employees |
|
| |
Organizational/Corporate
Communications |
|
Up to $100 Million
- and -
Up to 1,000
Employees |
|
|
More than $100 Million
- or -
More than 1,000 Employees |
|
| |
Financial/Investor Communications |
|
All Companies |
|
| |
Product/Service Communications |
|
Up to $100 Million
- and -
Up to 1,000
Employees |
|
|
$100 Million - $1 Billion
- or -
1,000 - 10,000
Employees |
|
|
More than $1 Billion
- and -
More than 10,000 Employees |
|
|
HOW THE COMPETITION IS JUDGED
INTRODUCTION
More than 120 man-hours were dedicated to judging the nearly 200 entries
received for
this year's Organizational Video competition. The field of competition was
as
competitive as it was diversified: Entries came from organizations
in the
Fortune 500 to non-profits aiding individual
communities, and
sectors represented in the competition ranged from healthcare,
technology,
and utilities to financial services, chemicals, and charitable
foundations.
The competition was judged by a field of
communications professionals affiliated with LACP. Their expertise
spans a broad spectrum of PR functions, ranging from corporate and
product communications for Fortune 500 organizations to non-profit
publicity expertise. Judges were screened to ensure that no
conflicts of interest would develop during the competition.
OVERALL
The core of
competition is centered on the judging of the overall publicity
campaign within its select competition class. Competition classes
were primarily determined according to company size, annual revenue,
and campaign format as indicated by the completed entry forms.
SCORING
Scoring is derived
according to a proprietary judging system developed by LACP, which
assigns point values to various elements of an entry. The
Competition Scorecard (enclosed) provides further details on the
criteria used for evaluating publicity campaigns as well as the
individual scores earned for the organization’s entry. A composite
score, based on a 100-point scale, is derived by summing the point
values of the criteria used in the judging process. The publicity
campaign with the highest score within its competition class is
presented with the Platinum Award. The entries with the second-,
third-, and fourth-highest scores within a category garner the Gold,
Silver, and Bronze Awards, respectively. In the event of a tie,
multiple awards are distributed per award level.
Honorable Mentions are provided to entries not scoring within the
top four positions of a given competition class but achieve a
minimum score of 75.
Top 50 awards are
given to the highest-scoring publicity campaigns regardless of
competition class. |
Copyright 2002, 2003 - League of American Communications
Professionals LLC - All Rights Reserved
LACP and SPIN are trademarks of League of
American Communications Professionals |
